Nonmarket Strategic Management
Gratis verzending
EUR
44.39
9781138918290
https://www.thema.nl/boek-nonmarket-strategic-management/
44,39
- Levertijd 2-3 werkdagen
- Klanten geven THEMA een 9.4/10
Waar gaat het over?
With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.
Over de auteur
Cosmina Lelia (Radboud University, Nijmegen, Netherlands) Voinea (Auteur)
Hans (Radboud University, Nijmegen, Netherland) Van Kranenburg (Auteur)
Specificaties
| Auteur(s) | Cosmina Lelia (Radboud University, Nijmegen, Netherlands) Voinea, Hans (Radboud University, Nijmegen, Netherland) Van Kranenburg |
| ISBN | 9781138918290 |
| Uitvoering | Paperback |
| Uitgeverij | Taylor & Francis Group Limited |
| Gewicht | 291 gr |
| Taal | Nederlands |
| Verschijningsdatum | 01-01-2017 |
| Afmeting | 235 x 155 x 11 mm |
| Aantal bladzijdes | 172 |