How to Move Up When the Only Way is Down

In 1968, an engineering student broke high jump records around the world, not by being stronger or more agile than everyone else, but by fundamentally changing the way he leapt over the bar. In 1987, a newly-formed advertising agency supercharged the marketing of a young brand called Nike by introducing a fresh tagline: "Just Do It."

Both pioneers had unwittingly discovered something critical about problem-solving that eluded their less creative competitors. It's not just about how you climb the mountain; it's about correctly choosing the mountain you decide to climb.

In How to Move Up When the Only Way is Down: Lessons from Artificial Intelligence for Overcoming Your Local Maximum, one of Israel's leading early-stage venture capital firm founders, Judah Taub, delivers an insightful new take on problem-solving and decision-making in business and research--applicable to issues as big as global challenges and to our own personal lives.

"What got your business here won't necessarily take it to the next level. Judah Taub guides you with fresh and creative insights from the worlds of tech and military intelligence so you can take your business to new heights."
--JOSHUA MARGOLIS, James Dinan and Elizabeth Miller Professor of Business Administration, Harvard Business School

"Brilliant and original. Judah Taub reminds us how we are limited by conventional wisdoms and accepted practices; our own minds can be the biggest enemy of invention. He invites us to consider a fast-approaching future when artificial intelligence doesn't replace human thinking, but reinvigorates it. We learn from the way machines think--or, at least, put the pieces of the puzzle together. Optimistic, contrary and hugely readable, a book for everyone interested in what happens next."
--JAMES HARDING, Editor and Founder, Tortoise Media

"This book is a must-read. Judah Taub presents a thought-provoking and insightful exploration of practical lessons for how businesses and innovators can recognize and surpass the plateaus that hinder progress. By drawing parallels between mathematical theory and real-world challenges, Taub offers a fresh perspective on the importance of courage, ingenuity, and the willingness to venture beyond the known in order to achieve groundbreaking advancements."
--BARONESS JOANNA SHIELDS, Member of the House of Lords of the UK, and Founder & CEO, Precognition